What’s the one thing that’ll keep a business running forever?
Value and consistency, of course. It’s the value in your service and the consistency in your work. Your recommendations and professional insights are a constant reminder..you are the professional!
But the one thing everyone needs for their business is traffic.
Are you taking advantage of building your brand to make sure when traffic does find you, everything looks great online?
Have you thought about a logo? If you don’t have one, it’s a great time to think about one. Every big brand has a logo. When you see the logo, you know right away the name of the company and what to expect from them. And you know how they make you feel.
I know what you’re thinking “Why do I need a logo?” A logo will help others identify you. You could even use that logo as a watermark in pictures you display online. A logo is basically one of the 1st things you should do in building your brand.
When I took over my Dad’s barber shop years ago, there was no logo. All I kept thinking was. “In taking over this business, I need a logo to really represent my brand.” I’m not well versed in the area of using things like photoshop, so I hired someone out. The last thing I wanted to do was spend hours trying to learn a software, make little progress, and have a logo that looked unprofessional. I mention this because of other experiences I’ve had in the past with areas I’m not familiar with.
If you want to create a brand, start creating your logo today. Take a page out of a book like Nike, Starbucks, Macy’s, etc. You need proper representation. Invest in yourself.
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